Why Beauty Blogs Flourish

Why do beauty blogs flourish?

I can only answer that by looking at the reasons why I enjoy reading other beauty blogs.  Ulitmately, it comes down to two things:  Porn and Voyeurism.

Shocked are you?  No, you’re not.  Neither am I. 

Beauty products, more so than skincare products, or hair cair products, are vibrant, colorful and full of possibility.  They allude to something bigger and grander than what you are and what you hope to be.  It is in large part a fantasy.  You don’t even have to use them, or own the products.  Just the sight of them is enough to transport you somewhere else because of the different meaning it has within each of us.

I started realizing that I was buying the same shades over and over again because of what it represented to me.  Rosy hues are my favorite whether on cheeks or lips.   There is something youthful and happy about that color.  Shades of brown, blue and green remind me of forests, skies, and water.  Orangey -reds, flourescent pinks, teals, lavender, chartreuse, violet, lime green, bright yellows, remind me of vibrant, lush flora. 

This is where beauty blogging comes in.  I can say, I don’t even have to own something to enjoy it as long as I can see it on someone else.  That doesn’t mean you don’t covet it, but you are at least satisfied by that first sight.  So where does the porn and voyeurism come in?  Beauty blogs are dependent on pictures, large, bright and clear.  When you can’t see the images clearly, the blog loses its appeal.  Eventually, if you have seen enough product images, you no longer want standard “positions.”  You want odd angles, random unrelated products placed nearby, or perhaps something to tell a story.  But most of all, you want to SEE what OTHER PEOPLE have.  Even better yet, to see how they apply it, or how it even looks on them.  It is that peek into a woman’s medicine cabinet, or makeup bag, that satisfies the voyeuristic impulse.   There is a reason why INTOTHEGLOSS‘ most popular feature is called “TOP SHELF.”  So while the rational part of us looks at beauty blogs for the informational aspect, the impulses that keep us looking at multitudes of beauty blogs, over and over again, many with the same products ad nauseum, is the part that relishes in the fantasy that these products represent to us individually.

When you enjoy something so much in spirit and body, it doesn’t matter how many times you look at it.  It doesn’t matter that you have looked at it from a million different angles.  There will always be new angles, new permutations, new derivatives…  It doesn’t matter.  What matters is what it represents to you and then you can get a little bit of it every day, or however often you need it.  In this way, beauty products are the central inanimate objects that figure large in our fantasy’s that are not about the product itself, but how it reflects the desired image we have ourselves, OR the image of something treasured, whether abstract, or real, that we want to hold on to.

Considering all the ills of the world, there are worst things to pornify and get a voyeuristic thrill from then makeup. 

🙂

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